Experience the thrill of a roller coaster and the excitement of an interactive shooting gallery –all without leaving your seat in our state of the art digital theater with surround sound, 3D effects and the newest in laser technology. Compete to achieve the highest score in the theater as everyone tries to capture the gold, eliminate the bad robot cowboys, or survive the zombie apocalypse. The sharpshooter with the best aim will have their picture displayed on the big screen and everyone will have the opportunity to view and purchase their action “shot” as well. Using cutting edge technology developed by TrioTech of Montreal, Canada, and brought to you by the Alter family of San Francisco, we look forward to welcoming you soon to the 7D Experience at PIER 39!  

Frequently Asked Questions:

What is the 7D Experience?

The 7D Experience is an interactive simulation ride featuring intense motion, stunning 3D graphics and amazing special effects. Battle enemies with your laser blaster and compete against fellow riders for the highest score!


How long is the ride?

It will take about 10 minutes from the time you enter until the time you leave, including a 2 minute preshow and a 5 minute intense ride.


Would the ride be too scary for me?

Depending on what you consider scary, we have different rides that cater to all ages. Check with are friendly staff to see what it playing next.

Is there anyone that shouldn’t ride?

To ride the 7D Experience, you must be at least 40″ tall and meet the requirements of our posted safety regulations.

What times are the rides scheduled?

Our rides run approximately every 10 minutes though out the day, with a capacity of 20 riders per ride.  Ask to see whats playing next.

So What are the 7D’s anyway? 

In addition to the 3D visual effects, riders will be immersed in an environment with wind machines, strobe lights, rapid motions seats, and personal laser blasters, where everyone interacts with the ride and competes for the highest score.  Ride! Blast! Compete!



What people are saying about the 7D Experience:

Amazing experience!
I went with a group of friends for a bday party, (keep in mind I’m 25 years old at this point), and we played the zombie invasion version. Shooting zombies has never been more thrilling. It felt like we were in a movie. Staff was super friendly and the price was reasonable for our big group. – April 2013
ZOMBIES! was so terrifying, my sister and I kept shrieking, kicking our feet out and dodging  throughout the entire screening. Good thing we sat in the front row! - October 2012
“We came as a group of 4 for my son’s 18th birthday, a lot of the kids did not want to go but a couple decided to go ahead, the kids were pleasantly surprised at how much fun it was!They had very low expectations about the the ride. We had a BLAST and the kids even asked to stay and go on the second ride, they are looking forward to coming back to do the mine ride and bring more friends! The staff was AWESOME! The interacted very well with everyone and made the experience even more fun. We will be back!!!” – October 2012
This is FUN, for all ages. I like that you interact with it, and they actually keep score of everyone in the theater….also like the fast that you can buy a picture. Reasonably priced and we got a group discount for being so many of us….i might have had a tired arm from shooting by the end, and came in like 15th place…but it was still fun ;-) - January 2013